Friday, July 23, 2010

This isn’t a walk-a-thon!


T-shirts are probably the most common promotional product that people see. But they can also be the most disastrous. You know the ones I’m talking about - horrible graphics on misshapen itchy shirts. Uck. Branded tees, if done correctly, are one of the most effective pathways to create and sustain brand identity. It doesn’t matter if you are a law firm, video game manufacturer, strip club or university. But over and over again there is a major disconnect between the goal of recognition and the finished product. So I’m here to walk you through the process.

Step one, remember you are not promoting a walk-a-thon. Step two, even if you are promoting a walk-a-thon the shirts really don’t have to scream “walk-a-thon”. Step three, contact SWAG Necessities. Step four, seriously just contact SWAG Necessities and we’ll take it from there. That’s it! It’s like you’re Ronald Miller and we’re Cindy Mancini.



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